No Track Internet Searching

YOUR search history contains some of the most personal information you will ever reveal online: your health, mental state, interests, travel locations, fears and shopping habits.

And that is information most people would want to keep private. Unfortunately, your web searches are carefully tracked and saved in databases, where the information can be used for almost anything, including highly targeted advertising and price discrimination based on your data profile.

“Nobody understands the long-term impact of this data collection,” said Casey Oppenheim, co-founder of Disconnect, a company that helps keep people anonymous online. “Imagine that someone has 40 years of your search history. There’s no telling what happens to that data.”

Fortunately, Google, Microsoft’s Bing and smaller companies provide ways to delete a search history or avoid leaving one, even if hiding from those ads can be more difficult.

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How to use Google Scholar

Google Scholar has a wealth of resources that are not usually available through several search engines including Google itself. Google scholar is geared towards scholarly and academic content like peer-reviewed journal articles, dissertations, theses and many more.As such, Google Scholar is an essential element in students learning toolkit.
Besides being a search engine for scholarly content, Google Scholar also provides a host of other great features to help students in their research. Below are two important tips students can use with Google Scholar, check out this post for more tips.

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The Google Of Ed Search: Will Using Your Noodle Generate A Better College Fit?

In the world of search, there’s Google — 67% market share — and there’s everyone else. Bing (17.9%), Yahoo (11.3%) and Ask (2.7%) all lag badly. Due to the Mountain View behemoth’s undisputed search dominance, conventional wisdom suggests that anything you could want online you can find via Google GOOG -0.61%.

John Katzman – founder of education resource hub The Princeton Review and CEO of education search engine Noodle.org – begs to differ. Katzman believes that the next phase of search evolution will occur within specialized content sectors such as education, which, he argues, generalized search engines are not nimble, personalized, and social enough to efficiently deliver.

There’s precedent behind such hyper-personalized search sites. From Hipmunk to Seatgeek, ZocDoc to Zillow, Noodle is one of several micro-search engines that promise more granular and relevant results in a given sector. For example, Fandango searches movies. Bfub searches business articles. VADLO searches life sciences. In fact, the Advanced Digital Search Group suggests that lack of hyper-personalization is a weakness in the Google search model that leaves it open to exploitation by agile niche competitors.

English: a chart to describe the search engine market (Photo credit: Wikipedia)

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