In the world of search, there’s Google — 67% market share — and there’s everyone else. Bing (17.9%), Yahoo (11.3%) and Ask (2.7%) all lag badly. Due to the Mountain View behemoth’s undisputed search dominance, conventional wisdom suggests that anything you could want online you can find via Google GOOG -0.61%.
John Katzman – founder of education resource hub The Princeton Review and CEO of education search engine Noodle.org – begs to differ. Katzman believes that the next phase of search evolution will occur within specialized content sectors such as education, which, he argues, generalized search engines are not nimble, personalized, and social enough to efficiently deliver.
There’s precedent behind such hyper-personalized search sites. From Hipmunk to Seatgeek, ZocDoc to Zillow, Noodle is one of several micro-search engines that promise more granular and relevant results in a given sector. For example, Fandango searches movies. Bfub searches business articles. VADLO searches life sciences. In fact, the Advanced Digital Search Group suggests that lack of hyper-personalization is a weakness in the Google search model that leaves it open to exploitation by agile niche competitors.
English: a chart to describe the search engine market (Photo credit: Wikipedia)
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