Earlier this month, one of our customers asked an interesting question in a training workshop. They wanted to know which search engine displayed the most local results for different types of search terms. Google gets the lion’s share of focus in the SEO world, particularly in Local. They also have the most developed local search product (vs. Bing and Yahoo), but does this mean that they present more local results to searchers?
We discussed our own assumptions on this matter and did some digging online but couldn’t find any research that compared the display of results on Google vs. Bing vs. Yahoo. This got our research juices flowing and so we decided to conduct a study ourselves to find out which search engine is the most generous to local businesses.
We decided to expand the study to try and answer 3 specific questions:
- Which search engine gives more page 1 space to local businesses?
- How does the split of search results vary by keyword type?
- How does the split of search results vary for geo-modified vs. non-geo modified keywords?
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